This blog was created while working a summer internship for an eco-friendly event planning company. I hope you enjoy!

Monday, July 8, 2013

Headed to the office- week 6




(I am saving the final evaluation until my last week, but here is a little update on things so far.)    

     Now that the company's weddings have ceased until the end of the month, it is time to hang up the votive candles and head into the office. Normally the thought of being trapped in an office would have me running in the opposite direction, but not in this case. Blue Planet Green Events' laid back friendly demeanor translates into the company office as well. Luck for me, the little space to work in creates a warm, comfortable, fun work environment.
     Lately I have been working on uploading photo albums from recent weddings and attaching information and cute captions to each. It is true, uploading photos is not the hardest task in the world but now that I am working for someone else these things should be done in the manner in which the owners wish. It is key to remember that as an employee, you are acting behalf of someone else's dream someone else's business. Uploading the photos involves choosing the best detailed photos that captures the essence of the wedding. the last thing people want to do when researching wedding companies is scroll through hundreds of pointless frames, they want to see beauty before they get bored. So I choose the photos best suited for the company website, company Facebook page, and company Flickr account. Once all of these photos have been chosen and uploaded I must then go through and tag the photos and add captions in order to gain a higher chance of visibility on the Internet. My main goal was to go through the three media outlets and figure out how to increase Search Engine Optimization as much as I could for the company. I did just that!
     My next big task/accomplishment of the week was creating a marketing strategy for one of the owner's flower business. I have designed a plan with a target audience and all of the works included. I am extremely excited to show her my creativity and hard work on the project. Next step is implementation and bringing this idea to life! My goal is to optimize business for both the event planning company and now this flower business venture. Next thing is working on the website and keeping everything fresh and up-to-date. I've been here for over a month but I am excited to get into the office and put my marketing skills to work. I am not looking forward to the day when I hvae to leave this wonderful place.

Roadside Blooms


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