Week three here at Blue Planet Green Events has been a little slow for the interns. We do not have a wedding for another two weekends so there isn't much work for me to do. Since Lori and Toni haven't exactly given me much work to do that means I must find something on my own in order to help! I have decided to focus my attention on getting some more fun stuff on their twitter, facebook, pinterest and instagram pages. Their current advertising campaign is focused mainly on word of mouth and promotions from similar local businesses. However, they do search out features in local wedding magazines and wherever they can get the name out there. Young brides/couples interested in sustainability, global issues, recycling, and "going green" are the types of customers that Blue Planet Green Events seek out. I believe that the company is going in the right direction with advertising and target, but I think that they need to push harder and bring in more clients. However, since it is only the two owners and a few interns that help out every once in a while, keeping a lower volume makes personalization easier to maintain.
Since there wasn't much to do around the office, I was able to help Lori with her American Lung Association fundraiser. I have tons of experience in fundraising and a knack for marketing, so I have been putting my efforts into helping with that. The event is on June 13th so I am excited to see how it turns out! It's going to be very fun and creative so I can't wait to tell you about it after we kick it off. I learn the most during the day-of-wedding mayhem. The only problem in the fundraising department is having to deal with a lack of success when asking for donations and raffle prizes. Working in weddings/events doesn't take over every day of the week, but when there is a wedding the day is slam packed with work and things that need to be taken care of. The days are very long, and you are constantly running around making sure everything is perfect for the soon to be married couple. One of the most valuable things i hvae learned so far is something Toni told me last week. She looked at me as said one lesson; "When you are an assistant you take on all roles during the reception. You become the waitress, bus boy, event planner, and candle lighter." This is something that will always stick with me because it is true. When you are the event planner you are responsible for every facet of that day and that event. It is up to you to make sure the day is as special as you imagined!
Until next time,
Jessica
P.S. Sorry for the weird timing of the posts...in downtown Charleston when you will/won't have wi-fi at your own apartment is a guessing game.
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